Episodes List
CIM057: How to Reach Chinese Expats with Influencer Marketing with Charlie Gu, Founder of Kollective Influence
11 Jan, 2020CIM056: KOC Marketing 101 - What is it? Why is it Important? And How Can You be Leveraging it?
13 Dec, 2019CIM055: Behind the Scenes: Interning with Top KOL Becky Li
01 Dec, 2019CIM054: Becky’s Fantasy COO Tristan Cui Shares the Key Drivers of Becky Li’s Success
22 Nov, 2019CIM053: A Chinese Millennial’s Thoughts on 11.11
04 Nov, 2019CIM052: What is ‘Private Traffic’ (私域流量) and Why Has it Become a China Marketing Buzzword?
09 Jul, 2019CIM 051: Easternization & Understanding Young Chinese Consumers with Zak Dychtwald, Author of “Young China”
01 Jul, 2019CIM050: Live streaming, KOL Brands, Mini-programs, and AI Algorithms: How Mogu (蘑菇街) is Dominating Chinese Fast-fashion with Raymond Huang, SVP of Strategy at Mogu
24 Jun, 2019CIM049: 3 Innovative KOL Marketing Case Studies
17 Jun, 2019CIM048: Taobao Live Streamer Christine Mou Shares E-Commerce Live Streaming Best Practices, Plus Her Thoughts on WeChat Live Streaming and Amazon Live
10 Jun, 2019CIM047: Xiaohongshu Causes an Uproar in KOL Community with Restrictive Sponsored Post Rules – Elijah Whaley Gives an Inside Look
30 May, 2019CIM046: Douyin in 2019 – Fabian Bern Brings You Up to Speed on the Latest Features and Trends
20 May, 2019CIM045: Why KOLs are Replacing Ad Agencies in China with Travel Vlogger Ariel Chen (Part 2)
13 May, 2019CIM044:Content and Growth-Hacking Tips from Top Travel Vlogger Ariel Chen (Part 1)
06 May, 2019CIM043: Understanding One of 2019’s Biggest Consumer and Content Trends: Xiachen
09 Apr, 2019CIM042: Running a Popular WeChat Account in 2019: What Works and What Doesn’t with Hailey of Sugarandspice
26 Mar, 2019CIM041: Inside the Life of Top Xiaohongshu Influencer Rui @大睿睿
18 Mar, 2019CIM040: Key Traits You Should Look for in a KOL with Weibo Fashion Influencer Anny Lou
05 Mar, 2019CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee
06 Feb, 2019CIM 038: How Brian O’Shea Got 5 Million Followers on Douyin by Eating Dumplings
20 Jan, 2019CIM 037: WeChat Stories, Vlogs, OMO, Vertical TV, Private Traffic, and more buzzwords you need to know in 2019
13 Jan, 2019CIM036: Working With 70-100 KOLs a Month is Necessary if You Want to Grow in China with Yihan Yu
07 Jan, 2019CIM035: Key Takeways From Our Guide to Xiaohongshu With Miro Li of Double V Consulting
29 Dec, 2018CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang
31 Oct, 2018CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris
19 Oct, 2018CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样
03 Oct, 2018CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group
03 Sep, 2018CIM Episode 030: JD.com’s 618 Shopping Holiday, the Rapid growth of Video Game Live Streaming, and do Post 00’s Chinese Consumers Trust Influencers? w/ Michael Norris, Consumer Research Manager at Resonance China
22 Aug, 2018CIM Episode 029: Secoo, the Dark Horse of Luxury E-commerce Platforms and LOOK, the Platform Behind Top WeChat Influencer Stores w/ Michael Norris, Consumer Research Manager at Resonance China
15 Aug, 2018