122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

Episode Description

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created. She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch. In this episode: Demystifying the “Magic” of Google Different algos for different industriesHistorical Content Records in GoogleHow Brand Search Volume may impact RankingsAdvanced Crawl Budget and OptimizationCrawl budget vs Crawl demandConserve vs optimize vs expand crawlingWhy it’s possible for SEOs to be both technical and creativeWays to learn SEOProblems with SEO income studiesAnd lots more! Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve SEO w/Vanessa FoxRendering, Crawling and Indexing w/Martin Splitt of Google Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Jori Online Jori on TwitterJori on LinkedInJoriford.comJori’s Search Engine Watch articles