Timing Your Social Media Posts - Sales Influence Podcast - SIP 542

Episode Description

Optimal Posting Times 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours. 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentiment tend to be negative during this workday period. Research Methodology The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots. Sentiment Analysis Results Sentiment analysis of tweets revealed two positive periods (5am-8am and 5pm-11pm) when people are more likely to engage positively, and a negative period (8am-5pm) when moods tend to be lower. People's moods and sentiment tend to be positive in the morning and evening, but negative during the workday period, with a significant decline in positivity around 2-4pm.